I started my career in advertising in Mumbai, India, in 2017, with a degree in Mass Media and a slightly unhealthy curiosity about what makes people stop, look and pay attention.

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Since then, I’ve written for brands across food, tech, airlines, beauty, and everything in between. Different categories, different audiences, different problems to solve. Which is exactly how I like it.

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Then, in 2021, I moved to Canada.

New country. New culture. New way of doing business. So naturally, I went back to school. I studied Content Strategy and Marketing Management because I wanted to understand more than just the copy—the strategy, the business, and what makes the words matter.

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I also speak multiple languages, which has turned out to be more than a party trick. In a country as diverse as Canada, understanding different cultures and perspectives helps me connect brands with the people they’re actually talking to. 

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Along the way, I’ve dabbled in blog writing, spent some time on the Sports & Partnerships team at Publicis Canada, and eventually found my way to Loblaws Agency. Here, I started with PC Financial and now work across banners like Loblaws, Shoppers Drug Mart, Real Canadian Superstore, and No Frills, specializing in organic social content and copy.

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I’ve gone from Mumbai to Canada, worked across categories, and collected more than a few stories along the way. The one thing that hasn’t changed? I’m still curious about what comes next.

So, what’s next?

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Honestly, I can’t wait to find out.