top of page

Role: Copywriter

Collaborated with: Account Management, Design, Brand Team 

When PC Financial® (A part of the Loblaw network) needed a copywriter to help them with organic social content, they reached out to me. Here, I produced various kinds of digital content pieces including evergreen organic content, mass campaign supporting content, influencer content and SEO driven blogs for their website. 

Following industry best practices and experimenting with different kinds of formats, topics and platforms including Instagram, TikTok and Facebook, we created content that helped make banking easier to understand, less intimidating and focused on building financial literacy amongst our audience while making sure that PC Financial products were presented in the best light. 

Take a peak at my work here:

Instagram: @PCFinancial

Blogs: www.pcfinancial.ca

A SELECTION OF MY FAVOURITE CONTENT PIECES: 

A PC Finanicial card on a Halloween shopping spree

PC Financial X Halloween

PC Financial stickers for Valentines Day

PC Financial X Valentines Day

Stocking up on beauty essentials with PC Financial

Shop Essentials With PC Financial

New PC Insiders World Elite Mastercard

Blog: The NEW PC Insiders World Elite Mastercard Launch

Ask Me Anything with Jackie Porter

PC Financial X Jack Porter (Influencer Campaign)

PC Money Account Blog

Blog: PC Money™ Account

bottom of page